Can't recall who was telling the story but a moto journalist described a story where some guys in the pits were putting all sorts of stickers on their race bike. The usual stuff that comes with the aftermarket parts. Kenny Roberts Sr comes by and asks them if they were getting paid to put those stickers on. The collective

was deafening. You can feel special and all for running a Repsol bike but really all you're doing is lending out advertising space for free.
Wait till that V4 RC homologation special hits the streets. It won't need stickers to set itself apart from the pack.