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Here in NSW, Australia we've had a recent push from various motorcycling groups for increased driver awareness and certain privileges such as lane filtering which was previously a grey area, but now it's legalised.

A law firm was hired and they've conducted a fair few surveys to get things started, and also conducted plenty of campaigns, ads, etc. to get the general motorcycling message out which includes "SMIDSY" - Sorry Mate I Didn't See You (basically when you turned into by a driver who hasn't checked properly)

Here's a more recent one:

 
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