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Amazon.com, Inc. has launched its Motorcycle & ATV Store as what they call a single shopping destination for hundreds of thousands of motorcycle and ATV parts, accessories and protective gear. The store showcases a selection of more than 300,000 products from over 500 manufacturers, including top brands like Alpinestars, Yamaha, Fox Racing, Harley Davidson, HJC, Joe Rocket, Kawasaki, Shoei, Suzuki and Tour Master.
"We are excited to offer motorcycle and ATV customers a huge selection, great prices and the convenience of Amazon's unique shopping experience," said Steve Frazier, vice president of Automotive for Amazon.com. "No matter what style of motorcycle they ride, both new riders and enthusiasts can find the tools, parts and accessories they need to upgrade their bikes, prepare for winter riding, venture off-road or perform routine maintenance."
It's hard to tell how this new major Internet outlet will impact sales at dealers across the country, but having a wide and deep selection of the products your customer's demand on hand is more crucial than ever as ordering up their correct size or that perfect exhaust is just a click away.
 
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